Competing visions of photography — the iPhone vs The Fuji X-Pro3

Thomas Fitzgerald
Designtography Magazine
6 min readOct 29, 2019

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Image via Envato Elements

Photography as with all art forms is a living thing, constantly changing and evolving. Yet, some photographers are constantly trying to fight that change, insisting that only certain art forms are valid, or even certain ways of taking photographs are valid. Over the past month, we’ve seen two ends of this spectrum personified by technology. On the one hand, we have had the iPhone 11 Pro, which has garnered universal praise, and on the other hand we’ve seen the Fuji X-Pro3, an attempt by a camera company to tell its customers the way they “should” be taking photographs, because that’s how it was done “in the old days”.

It’s been over a decade since film photography ceased to be mainstream and digital cameras took over, and yet there is still a small number of photographers who think that you should still take photographs the way you did when film was the norm. This is personified by the whole anti-chimping nonsense. The notion that you shouldn’t use your screen because it’s somehow not “pure” enough is a holdover form the curmudgeons who though that only film photography was real photography.

But having a screen on the back of your camera changed the nature of photography for the better. And while some manufacturers continue to look forward, constantly improving the quality of their screens, we see others like…

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